2023-2024 Course Information
MA52 Marketing Applications
| Course Number | MA52 |
| Course Title | Marketing Applications |
| Course Description | In this course, students will apply an understanding of marketing functions and impact of the functions on business decisions. Through problem solving and critical thinking, students will apply knowledge and skills in the areas of customer relations, economics, financial analysis, channel management, marketing-information management, marketing planning, products and services management, and selling. Relative opportunities are available for students to use technology to acquire and use marketing information. English, language arts, and social studies are reinforced. |
| Course Status | Standard |
| Course Type | Adapted |
| POL (Proof of Learning) | CTE State Assessment |
| Credential as POL | N/A |
| Curriculum Date | Summer 2016 |
| Hours of Instruction | 135-150 |
| Recommended Maximum Enrollment | 25 |
| Course Credit | 1 |
| Inherently Honors | No |
| Math Option Credit | No |
| Prerequisite Course(s) | MM51 Marketing OR MI21 Fashion Merchandising |
| Career Cluster(s) | Marketing (MRKT) |
| Pathway Level(s) | Marketing Management (MMGT) - Concentrator |
| Work-based Learning | Apprenticeship Business and Industry Field Trip Cooperative Education Entrepreneurial Experience Internship Job Shadowing Mentorship Pre-apprenticeship School-based Enterprise Service Learning |
| Aligned Credential(s) or Certification(s) | Customer Service and Sales CertificationFundamental Marketing Concepts |
| CTSO(s)(Career and Technical Student Organization) | An Association for Marketing Education Students (DECA) |
| SOC (Standard Occupational Classification) Code(s) | First-Line Supervisors of Non-Retail Sales Workers (41-1012)Transportation, Storage, and Distribution Managers (11-3071) |