2024-2025 Course Information
MM52 Marketing II
| Course Number | MM52 |
| Course Title | Marketing II |
| Course Description | Understand marketing mix strategies and the marketing model. Explore the role of marketing research, marketing data, and marketing communications. Apply knowledge to prepare a strategic marketing plan. Gain knowledge and skills for careers in marketing. |
| Course Status | Pilot |
| Course Type | Adapted |
| POL (Proof of Learning) | Local |
| Credential as POL | N/A |
| Curriculum Date | Summer 2024 |
| Hours of Instruction | 135-150 |
| Recommended Maximum Enrollment | 25 |
| Course Credit | 1 |
| Inherently Honors | No |
| Meets Computer Science Requirement | No |
| Math Option Credit | No |
| Prerequisite Course(s) | MM51 Marketing I |
| Career Cluster(s) | Marketing (MRKT) |
| Pathway Level(s) | Marketing Management (MMGT) - Concentrator |
| Aligned Credential(s) or Certification(s) | Business of Retail Certified Specialist |
| CTSO(s)(Career and Technical Student Organization) | An Association for Marketing Education Students (DECA) Future Business Leaders of America (FBLA) |
| SOC (Standard Occupational Classification) Code(s) | First-Line Supervisors of Non-Retail Sales Workers (41-1012)Transportation, Storage, and Distribution Managers (11-3071) |