Course Standards

2025-2026 Academic Year

ME11 Entrepreneurship I

Course Type: Adapted

Standard/Objective NumberStandard/ObjectiveCourse WeightRBT Designation
1.00Understand entrepreneurship, entrepreneurship discoveries, the entrepreneurial mindset, and business ethics in entrepreneurship.10%B2 Understand Conceptual
1.01Describe the nature of entrepreneurship.--
1.02Explain career opportunities in entrepreneurship.--
1.03Conduct self-assessment to determine entrepreneurial potential.--
1.04Explain the nature of business ethics.--
1.05Explain types of business ownership.--
2.00Understand design thinking, the Lean Canvas Business Model, and feasibility of venture ideas.25%B2 Understand Conceptual
2.01Describe the design thinking process.--
2.02Determine the relationship between government and business.--
2.03Conduct an environmental scan to obtain business information.--
2.04Determine feasibility of venture ideas.--
2.05Understand Lean Canvas Business Model (LCBM).--
3.00Understand marketing strategies, unique value proposition, competitive advantage, and customer segments.25%B2 Understand Conceptual
3.01Explain the concept of marketing strategies.--
3.02Identify company's unique value/selling proposition.--
3.03Explain the concept of market and market identification.--
4.00Understand channels of distribution and cost structure.20%B2 Understand Conceptual
4.01Explain the nature of channels of distribution.--
4.02Explain the nature and scope of purchasing.--
4.03Explain the concept of supply chain.--
4.04Explain the nature of overhead/operating costs.--
4.05Explain the concept of production.--
5.00Understand pricing, revenue streams, and key metrics.20%B2 Understand Conceptual
5.01Explain the nature and scope of the pricing function.--
5.02Explain the nature of sales forecasts.--
5.03Determine revenue streams.--
5.04Identify key metrics.--