2025-2026 Course Standards

Legend

Essential standards (highlighted in green below) are big, powerful ideas that are necessary and essential for students to know to be successful in a course. Essential standards identify the appropriate verb and cognitive process intended for the student to accomplish. Essential standards provide value throughout a student's career, in other courses, and translate to the next level of education or world of work.

Objectives/Indicators (rows not highlighted in green below) provide another level of detail for each Essential Standard.

Adapted or Adopted Course includes essential standards and, in many cases, specific objectives/indicators aligned with business and industry standards and/or criteria for credentials or certifications. The course standards are designed using the Revised Bloom's Taxonomy (RBT). If the POL is a CTE State Assessment, the course is written at the level of the ESSENTIAL STANDARD and assesses the intended outcome of the sum of its objectives/indicators.

Career and Technical Education conducts all activities and procedures without regard to race, color, creed, national origin, gender, or disability. The responsibility to adhere to safety standards and best professional practices is the duty of the practitioners, teachers, students, and/or others who apply the contents of this document.

This blueprint has been reviewed by business and industry representatives for technical content and appropriateness for the industry.

Column information

Standard/Obj Number: The essential standard is denoted by the digits before the dot; objectives/indicators are indicated by the final 2 digits.
Standard/Objective: Essential standard and specific objective/indicator statements per essential standard. Each essential standard statement or specific objective/indicator begins with an action verb and makes a complete sentence when combined with The learner will be able to... Outcome behavior in each essential standard or objective/indicator statement is denoted by the verb plus its object.
Course Weight: Shows the relative importance of each essential standard or objective/indicator. Course weight is used to help determine the percentage of total class time that is spent on each objective/indicator.
RBT Designation: Classification of outcome behavior in essential standards and indicator statements in Dimensions according to the Revised Bloom's Taxonomy:
Cognitive Process Dimension: 1 Remember, 2 Understand, 3 Apply, 4 Analyze, 5 Evaluate, 6 Create.
Knowledge Dimension: A Factual Knowledge, B Conceptual Knowledge, C Procedural Knowledge.

MM51 Marketing I

Course Type: Adapted

Standard/Obj Number	Standard/Objective	Course Weight	RBT Designation
1.00	Understand marketing, marketing functions, marketing mix components (4 P's), marketing strategies and tactics, target market identification, segmentation, the need for marketing research and data, and career opportunities in marketing.	25%	B2 Conceptual Knowledge - Understand
1.01	Explain marketing and its importance in a global economy.	3%	-
1.02	Describe marketing functions and related activities.	3%	-
1.03	Explain employment opportunities in marketing.	3%	-
1.04	Explain the concept of marketing strategies.	4%	-
1.05	Explain the concept of market and market identification.	4%	-
1.06	Describe the need for marketing data.	8%	-
2.00	Understand product/service management, branding, product life cycles, new product development, marketing of services, product positioning and the technological, legal, and ethical components of product/service management.	27%	B2 Conceptual Knowledge - Understand
2.01	Explain the nature and scope of the product/service management function.	15%	-
2.02	Explain the concept of product mix.	4%	-
2.03	Identify the impact of product life cycles on marketing decisions.	5%	-
2.04	Explain business ethics and describe the use of technology in product/service management.	3%	-
3.00	Understand promotion and types of promotion including selling and the technological, legal, and ethical components of promotion.	30%	B2 Conceptual Knowledge - Understand
3.01	Explain the role of promotion as a marketing function.	5%	-
3.02	Explain the types of promotion.	5%	-
3.03	Identify the elements of the promotional mix.	5%	-
3.04	Explain the nature and scope of the selling function.	5%	-
3.05	Explain the role of customer service as a component of selling relationships.	5%	-
3.06	Explain the selling process.	5%	-
4.00	Understand pricing and factors affecting pricing decisions including technological, ethical, and legal considerations.	9%	B2 Conceptual Knowledge - Understand
4.01	Explain the nature and scope of the pricing function.	3%	-
4.02	Describe the role of business ethics and legal considerations in pricing.	3%	-
4.03	Explain factors affecting pricing decisions.	3%	-
5.00	Understand channels of distribution and supply chain management and the technological, legal, and ethical components of channel management.	9%	B2 Conceptual Knowledge - Understand
5.01	Explain the nature of channels of distribution.	3%	-
5.02	Explain the nature and scope of channel management.	3%	-
5.03	Describe the use of technology in the channel management function.	3%	-