2023-2024 Course Standards

Legend

Essential standards (highlighted in green below) are big, powerful ideas that are necessary and essential for students to know to be successful in a course. Essential standards identify the appropriate verb and cognitive process intended for the student to accomplish. Essential standards provide value throughout a student's career, in other courses, and translate to the next level of education or world of work.

Objectives/Indicators (rows not highlighted in green below) provide another level of detail for each Essential Standard.

Adapted or Adopted Course includes essential standards and, in many cases, specific objectives/indicators aligned with business and industry standards and/or criteria for credentials or certifications. The course standards are designed using the Revised Bloom's Taxonomy (RBT). If the POL is a CTE State Assessment, the course is written at the level of the ESSENTIAL STANDARD and assesses the intended outcome of the sum of its objectives/indicators.

The six NC Essential Employability Skills are Communication, Ethics, Problem Solving, Professionalism, Resource Management, and Teamwork. These skills are covered among the course essential standards and objectives/indicators as listed beside each. NC CTE curriculum provides and supports career awareness, career exploration, career development, technical skill development, and career readiness where six Essential Employability Skills are included in CTE Curriculum Standards. CTE builds a career and college ready workforce through the K-12 pipeline and provides a consistent and 'common language' for identification of the six Essential Employability Skills.

Career and Technical Education conducts all activities and procedures without regard to race, color, creed, national origin, gender, or disability. The responsibility to adhere to safety standards and best professional practices is the duty of the practitioners, teachers, students, and/or others who apply the contents of this document.

This blueprint has been reviewed by business and industry representatives for technical content and appropriateness for the industry.

Column information

Standard/Obj #: The essential standard is denoted by the digits before the dot; objectives/indicators are indicated by the final 2 digits.
Standard: Essential standard and specific objective/indicator statements per essential standard. Each essential standard statement or specific objective/indicator begins with an action verb and makes a complete sentence when combined with The learner will be able to... Outcome behavior in each essential standard or objective/indicator statement is denoted by the verb plus its object.
Course Weight: Shows the relative importance of each essential standard or objective/indicator. Course weight is used to help determine the percentage of total class time that is spent on each objective/indicator.
RBT Designation: Classification of outcome behavior in essential standards and indicator statements in Dimensions according to the Revised Bloom's Taxonomy:
Cognitive Process Dimension: 1 Remember, 2 Understand, 3 Apply, 4 Analyze, 5 Evaluate, 6 Create.
Knowledge Dimension: A Factual Knowledge, B Conceptual Knowledge, C Procedural Knowledge.

MM51 Marketing

Course Type: Adapted

Standard/Obj #	Standard/Objective	Course Weight	RBT Designation	Essential Employability Skills
1.00	Understand marketing, marketing functions, marketing mix components (4 P's), marketing strategies and tactics, target market identification, segmentation, the need for marketing research and data, and career opportunities in marketing.	25%	B2 Conceptual Knowledge - Understand	-
1.01	Explain marketing and its importance in a global economy.	3%	-	Communication Ethics Problem Solving Teamwork
1.02	Describe marketing functions and related activities.	3%	-	Communication Ethics Resource Management Teamwork
1.03	Explain employment opportunities in marketing.	3%	-	Communication Ethics Professionalism
1.04	Explain the concept of marketing strategies.	4%	-	Communication Ethics Problem Solving Resource Management Teamwork
1.05	Explain the concept of market and market identification.	4%	-	Communication Ethics Resource Management Teamwork
1.06	Describe the need for marketing data.	8%	-	Ethics Resource Management
2.00	Understand product/service management, branding, product life cycles, new product development, marketing of services, product positioning and the technological, legal, and ethical components of product/service management.	27%	B2 Conceptual Knowledge - Understand	-
2.01	Explain the nature and scope of the product/service management function.	15%	-	Communication Ethics Professionalism Resource Management Teamwork
2.02	Explain the concept of product mix.	4%	-	Ethics
2.03	Identify the impact of product life cycles on marketing decisions.	5%	-	Communication Ethics Teamwork
2.04	Explain business ethics and describe the use of technology in product/service management.	3%	-	Communication Ethics Problem Solving Teamwork
3.00	Understand promotion and types of promotion including selling and the technological, legal, and ethical components of promotion.	30%	B2 Conceptual Knowledge - Understand	-
3.01	Explain the role of promotion as a marketing function.	5%	-	Communication Ethics Teamwork
3.02	Explain the types of promotion.	5%	-	Communication Ethics Resource Management Teamwork
3.03	Identify the elements of the promotional mix.	5%	-	Communication Ethics Resource Management Teamwork
3.04	Explain the nature and scope of the selling function.	5%	-	Communication Ethics Problem Solving Professionalism
3.05	Explain the role of customer service as a component of selling relationships.	5%	-	Communication Ethics Problem Solving Professionalism Teamwork
3.06	Explain the selling process.	5%	-	Communication Ethics Problem Solving Professionalism Resource Management Teamwork
4.00	Understand pricing and factors affecting pricing decisions including technological, ethical and legal considerations.	9%	B2 Conceptual Knowledge - Understand	-
4.01	Explain the nature and scope of the pricing function.	3%	-	Communication Ethics Resource Management Teamwork
4.02	Describe the role of business ethics and legal considerations in pricing.	3%	-	Communication Ethics
4.03	Explain factors affecting pricing decisions.	3%	-	Communication Ethics Professionalism Resource Management Teamwork
5.00	Understand channels of distribution and supply chain management and the technological, legal, and ethical components of channel management.	9%	B2 Conceptual Knowledge - Understand	-
5.01	Explain the nature of channels of distribution.	3%	-	Ethics Problem Solving
5.02	Explain the nature and scope of channel management.	3%	-	Communication Ethics Resource Management Teamwork
5.03	Describe the use of technology in the channel management function.	3%	-	Ethics