2023-2024 Credential Information

The North Carolina Office of Career and Technical Education provides multiple opportunities for students to obtain Industry-Recognized Credentials during their high school career.
Industry-recognized credentials hold immense value as they not only validate student skills and knowledge in a specific field but also serve as a powerful stepping stone toward future careers.

They provide a competitive edge in the job market, making students more attractive to potential employers and increasing their earning potential.
Moreover, industry-recognized credentials often lead to more job opportunities and pathways for advancement, helping students embark on successful and fulfilling career journeys.
Beyond the immediate benefits, these credentials instill a sense of accomplishment and confidence, motivating students to pursue higher education or dive directly into the workforce with the skills and certifications needed to excel.
Ultimately, industry-recognized credentials empower high school students to bridge the gap between education and real-world employment, setting them on a path toward a brighter and more prosperous future.

Access the NCDPI Credentials and Reporting website to submit a credential application and to view the latest Credential Attainment Report.

Footnotes:
^ Indicates the pathway is an approved Local Course Option (LCO) pathway.

* Where multilingual exams are indicated, please be advised that the state of North Carolina adheres to general statute as follows:
G.S.§115C-81.45(a) requires classes (silent on exams) to be conducted in English "[e]xcept when a board authorizes teaching in a foreign language to comply with federal law."
Therefore, NC CTE will abide with the Accountability guidance that LEAs are not required to provide exams in other languages. If they choose to do so, it will be at local discretion.


Fundamental Marketing Concepts

Credential NameFundamental Marketing Concepts
Credential Vendor InfoA*S*K Business Institute
Marsha Dyer
Customer Service Manager
dyerm@mbaresearch.org
614.486.6708 x220
https://www.askinstitute.org
Credential Auto CollectNo
Diploma EndorsementYes
Validation ArtifactStudents receive a digital badge and a digital certificate that can be printed.
Credential Lead ConsultantFelisha Davis felisha.davis@dpi.nc.gov
Course Number and TitleMA52 Marketing Applications
Credential as POLMA52 POL = No
Pathway(s)^Marketing Management (MMGT)
Cost of Instructor TrainingN/A
Instructor Training RequirementsNone
Exam Voucher ExpirationExam credits do not expire and are not refundable.
Credential LifespanLifetime
Renewal OptionsYes
No renewal necessary.
SOC (Standard Occupational Classification) Code(s)First-Line Supervisors of Non-Retail Sales Workers (41-1012)
Transportation, Storage, and Distribution Managers (11-3071)
ArticulationNo
SequencingNo
Employer TransferabilityNo
Delivery FormatOn-line
Proctored Environment RequiredYes
The exam must be proctored.
Test Site Options and RequirementsExams are delivered via Webxam (www.webxam.org), a highly secure, password-protected online system designed specifically for high-stakes testing.

Exams can be taken through any modern web browser (e.g., Microsoft Edge, Mozilla Firefox, Chrome, Safari) running on a computer connected to the Internet.

For the test administration/delivery process, see the A*S*K Exam Technical Manual.
Testing Environment RequirementsN/A
Proctored RequirementsThe proctor must be 18 years or older and not be the normal classroom teacher for the subject.
Exam Time AllotmentThe exam is 100 questions long and the examinee is given 100 minutes to complete the exam.
Exam Passing RequirementExaminees who earn a score of at least 70% are recognized as Certified High Achievers, while examinees who score 90% or higher are recognized as Certified Exemplary Achievers.
RetakesYes
Students may retake the exam but not until the next calendar quarter.
Student AccommodationsYes
Time and a half, double time, unlimited time, reader required (unlimited time).
Multilingual Resources*Yes
N/A
Directory NotesStudent also receives a digital badge once they earn the certificate - to be shared online.
https://www.mbaresearch.info/download/ASK/ASK_Email_Template%20080318.pdf