Course Information
2026-2027 Academic Year
MH31 Sport and Event Marketing I
| Course Code | MH31 |
| Course Title | Sport and Event Marketing I |
| Course Description | Explore sport and event industries, associated marketing strategies, and branding concepts. Develop an understanding of promotion and marketing data related to sports and events. Weave together the concepts to create a proposal for a unique event. Gain the knowledge and skills for careers in sport and event marketing. |
| Cluster Grouping | Connecting and Supporting Success |
| Career Cluster | Marketing and Sales (MRKS) |
| Course Lead Consultant | Felisha Davis felisha.davis@dpi.nc.gov |
| Course Status | Standard |
| Course Type | Adapted |
| POL (Proof of Learning) | PBM (Performance-based Measurement) |
| Credential as POL | N/A |
| Curriculum Date | Summer 2023 |
| Hours of Instruction | 135-150 |
| Recommended Maximum Enrollment | 30 |
| Course Credit | 1 |
| Inherently Honors | No |
| Meets Computer Science (CS) Graduation Requirement | No |
| Math Option Credit | No |
| Prerequisites | None |
| Cluster Grouping(s) | Creating and ExperiencingConnecting and Supporting Success |
| Career Cluster(s) | Hospitality, Events, and Tourism (HOET)Marketing and Sales (MRKS) |
| Pathway Level(s) | Hospitality and Tourism Management (HOTM) - Supplemental TechnicalSport and Event Marketing (SEMK) - Prerequisite |
| Aligned Credential(s) or Certification(s) | N/A |
| CTSO(s)(Career and Technical Student Organization) | An Association for Marketing Education Students (DECA) Future Business Leaders of America (FBLA) |
| SOC Code(s)(Standard Occupational Classification Code) | Administrative Services Managers (11-3012)First-Line Supervisors of Non-Retail Sales Workers (41-1012)General and Operations Managers (11-1021)Sales Managers (11-2022)Transportation, Storage, and Distribution Managers (11-3071) |
