2025-2026 Course Information

WARNING: This information is considered DRAFT until August 22, 2025.

MM52 Marketing II

Course NumberMM52
Course TitleMarketing II
Course DescriptionUnderstand marketing mix strategies and the marketing model. Explore the role of marketing research, marketing data, and marketing communications. Apply knowledge to prepare a strategic marketing plan. Gain knowledge and skills for careers in marketing.
Course Lead ConsultantFelisha Davis
felisha.davis@dpi.nc.gov
Course StatusPilot
Course TypeAdapted
POL (Proof of Learning)Local
Credential as POLN/A
Curriculum DateSummer 2024
Hours of Instruction135-150
Recommended Maximum Enrollment25
Course Credit1
Inherently HonorsNo
Meets Computer Science (CS) Graduation RequirementNo
Math Option CreditNo
Prerequisite Course(s)MM51 Marketing I
Aligned Credential(s) or Certification(s)Business of Retail Certified Specialist
CTSO(s)
(Career and Technical Student Organization)
An Association for Marketing Education Students (DECA)
Future Business Leaders of America (FBLA)