| 1.00 | Understand the legal, financial, and economic impacts of sport and event marketing. | 20% | B2 Understand Conceptual |
| 1.01 | Explain legal issues affecting the marketing of sport and event products. | 8% | B2 Understand Conceptual |
| 1.02 | Understand cultural considerations for planning sports and events. | 8% | B2 Understand Conceptual |
| 1.03 | Explain the need for event insurance. | 4% | B2 Understand Conceptual |
| 2.00 | Apply market planning for sport and event marketing. | 20% | B3 Apply Conceptual |
| 2.01 | Select target market. | 7% | B3 Apply Conceptual |
| 2.02 | Conduct market analysis. | 7% | B3 Apply Conceptual |
| 2.03 | Conduct SWOT analysis for use in the marketing planning process. | 6% | B3 Apply Conceptual |
| 3.00 | Implement promotional activities for sports and events. | 16% | B3 Apply Conceptual |
| 3.01 | Coordinate activities in the promotional mix. | 4% | B3 Apply Conceptual |
| 3.02 | Prepare promotional budget and calendar. | 4% | B3 Apply Conceptual |
| 3.03 | Set sponsorship objectives. | 4% | B3 Apply Conceptual |
| 3.04 | Plan special events for sports and events. | 4% | B3 Apply Conceptual |
| 4.00 | Apply marketing strategies to meet customer expectations. | 24% | B3 Apply Conceptual |
| 4.01 | Determine merchandising opportunities for a sport and event. | 6% | B3 Apply Conceptual |
| 4.02 | Determine goods and services required for an event. | 7% | B3 Apply Conceptual |
| 4.03 | Select strategies for maintaining and building fan support. | 7% | B3 Apply Conceptual |
| 4.04 | Develop viral sport and event marketing strategies. | 4% | B3 Apply Conceptual |
| 5.00 | Apply marketing analytics used in the sport and event industries. | 20% | B3 Apply Conceptual |
| 5.01 | Explain the importance of marketing analytics in the sport and event industries. | 10% | B2 Understand Conceptual |
| 5.02 | Utilize marketing analytics tools for the sport and event industries. | 10% | B3 Apply Conceptual |
