Course Standards

2025-2026 Academic Year

MI21 Fashion Merchandising

Course Type: Developed

Standard/Objective NumberStandard/ObjectiveCourse WeightRBT Designation
1.00Understand the fundamentals of the fashion industry.18%B2 Understand Conceptual
1.01Understand the progression of fashion.9%B2 Understand Conceptual
1.02Understand the basics of textile fabrics and finishes.4%B2 Understand Conceptual
1.03Understand the categories of fashion merchandise.5%B2 Understand Conceptual
2.00Understand the fashion merchandising process.24%B2 Understand Conceptual
2.01Understand the role of distribution in the fashion industry.6%B2 Understand Conceptual
2.02Understand the preparation of fashion merchandise buying plans.7%B2 Understand Conceptual
2.03Understand fashion merchandise buying.6%B2 Understand Conceptual
2.04Understand the global nature of fashion.5%B2 Understand Conceptual
3.00Understand fashion trends and forecasting.12%B2 Understand Conceptual
3.01Understand the use of data in fashion forecasting.6%B2 Understand Conceptual
3.02Understand the use of technologies in fashion merchandising and marketing.6%B2 Understand Conceptual
4.00Understand the marketing of fashion.10%B2 Understand Conceptual
4.01Understand the fashion retail elements of marketing.5%B2 Understand Conceptual
4.02Understand pricing strategies in the fashion industry.5%B2 Understand Conceptual
5.00Understand the selling of fashion.13%B2 Understand Conceptual
5.01Understand the impact of customer service in the fashion industry.4%B2 Understand Conceptual
5.02Understand retail selling processes the fashion industry9%B2 Understand Conceptual
6.00Understand the promotion of a fashion image.23%B2 Understand Conceptual
6.01Understand the promotional messaging of fashion.4%B2 Understand Conceptual
6.02Understand visual merchandising and display techniques of fashion.7%B2 Understand Conceptual
6.03Understand promoting a fashion image through special events.6%B2 Understand Conceptual
6.04Understand the steps of fashion promotion.6%B2 Understand Conceptual