2024-2025 Credential Information

The North Carolina Office of Career and Technical Education provides multiple opportunities for students to obtain Industry-Recognized Credentials during their high school career.
Industry-recognized credentials hold immense value as they not only validate student skills and knowledge in a specific field but also serve as a powerful stepping stone toward future careers.

They provide a competitive edge in the job market, making students more attractive to potential employers and increasing their earning potential.
Moreover, industry-recognized credentials often lead to more job opportunities and pathways for advancement, helping students embark on successful and fulfilling career journeys.
Beyond the immediate benefits, these credentials instill a sense of accomplishment and confidence, motivating students to pursue higher education or dive directly into the workforce with the skills and certifications needed to excel.
Ultimately, industry-recognized credentials empower high school students to bridge the gap between education and real-world employment, setting them on a path toward a brighter and more prosperous future.

Access the NCDPI Credentials and Reporting website to submit a credential application and to view the latest Credential Attainment Report.

Footnotes:
^ Indicates the pathway is an approved Local Course Option (LCO) pathway.

* Where multilingual exams are indicated, please be advised that the state of North Carolina adheres to general statute as follows:
G.S.§115C-81.45(a) requires classes (silent on exams) to be conducted in English "[e]xcept when a board authorizes teaching in a foreign language to comply with federal law."
Therefore, NC CTE will abide with the Accountability guidance that LEAs are not required to provide exams in other languages. If they choose to do so, it will be at local discretion.


CIW Social Media Strategist

Credential NameCIW Social Media Strategist
Credential Vendor InfoCertification Partners
Erik Barrantes
President
4600 E Washington, #300 | Phoenix, AZ 85034
ebarrantes@certification-partners.com
602-794-4115
https://www.ciwcertified.com/
Credential Auto CollectNo
Diploma EndorsementMM51 = No
Validation ArtifactCopy of certificate
Credential Lead ConsultantFelisha Davis
felisha.davis@dpi.nc.gov
Course Number and TitleMM51 Marketing I
Credential as POLMM51 POL = No
Pathway(s)Marketing Management (MMGT)
Cost of Instructor Training$0.00
CIW Professional Development events require minimum of 20 instructors to host at approximately $375 per instructor. CIW PD events are typically three days onsite or five weeks virtual.
Instructor Training RequirementsNone
It is not required that instructors be certified in this credential prior to teaching the course or giving the exam. However, it is highly recommended. Professional development training is available to schools and school districts upon request.
Exam Voucher Expiration2 years
Credential LifespanLifetime
Renewal OptionsN/A
SOC (Standard Occupational Classification) Code(s)First-Line Supervisors of Non-Retail Sales Workers (41-1012)
Transportation, Storage, and Distribution Managers (11-3071)
ArticulationNo
SequencingYes
This CIW Certification is part of a career pathway to high skilled employment. CIW Social Media Strategist is important in marketing, development and design certifications and career pathways. For more information: https://www.ciwcertified.com
Employer TransferabilityYes
Delivery FormatOn-line
Proctored Environment RequiredYes
Any school employee may become a CTC proctor. Requirements are to earn the CTC proctor role, including signing a proctoring agreement, and to complete a one-hour video training series.
Test Site Options and RequirementsA school or school district must be enrolled in CIW Academy program, and be set up in the CTC on-line system (proprietary testing system for CIW exams). One or more staff members must earn the CTC proctor role to administer exams.
Testing Environment RequirementsNo special software or equipment is required. CTC On-line is a web-based testing system.
Proctored RequirementsN/A
Exam Time Allotment90 minutes
Exam Passing Requirement69.09% (38 out 55 questions)
RetakesYes
Students must wait at least 30 days between attempts. Exceptions can be made for districts or schools with state-mandated alternative wait periods.
Student AccommodationsYes
Standard ADA accommodations can be arranged, including extra time, enlarged text, text-to-speech, human read-aloud, small group testing, etc. CTC proctors must request approval to provide these arrangements.
Multilingual Resources*No
Directory NotesNone