2024-2025 Course Information
MM51 Marketing I
| Course Number | MM51 |
| Course Title | Marketing I |
| Course Description | Implement dynamic marketing processes and activities. Develop an understanding of marketing functions and their impact on business operations. Conceptualize a comprehensive marketing plan. Gain the knowledge and skills for careers in marketing. |
| Course Status | Standard |
| Course Type | Adapted |
| POL (Proof of Learning) | PBM (Performance-based Measurement) |
| Credential as POL | N/A |
| Curriculum Date | Summer 2022 |
| Hours of Instruction | 135-150 |
| Recommended Maximum Enrollment | 25 |
| Course Credit | 1 |
| Inherently Honors | No |
| Meets Computer Science Requirement | No |
| Math Option Credit | No |
| Prerequisite Course(s) | None |
| Career Cluster(s) | Arts, A/V Technology, & Communications (AAVC)Business Management & Administration (BMA)Hospitality & Tourism (HOSP)Marketing (MRKT)Science, Technology, Engineering & Mathematics (STEM) |
| Pathway Level(s) | Adobe Academy (ADAC) - Supplemental TechnicalAdobe Video Design (AVID) - Supplemental TechnicalEntrepreneurship (ENTRE) - Supplemental TechnicalGame Art Design (GAAR) - Supplemental TechnicalHospitality and Tourism Management (HOTM) - Supplemental TechnicalMarketing Management (MMGT) - PrerequisiteSales (PRSM) - Supplemental TechnicalTechnology Engineering and Design (TEND) - Supplemental Technical |
| Aligned Credential(s) or Certification(s) | CIW Social Media Strategist |
| CTSO(s)(Career and Technical Student Organization) | An Association for Marketing Education Students (DECA) Future Business Leaders of America (FBLA) |
| SOC (Standard Occupational Classification) Code(s) | First-Line Supervisors of Non-Retail Sales Workers (41-1012)Transportation, Storage, and Distribution Managers (11-3071) |