Course Standards

2026-2027 Academic Year

DRAFT CMS until August 14, 2026.

ML05 Introduction to Customer Relationship Management

Standard/Objective NumberStandard/ObjectiveCourse WeightRBT Designation
1.00Set up, use, and manage Salesforce for a company, understand the use cases for Salesforce, and the platform's capabilities and functionality.45%B2 Understand Conceptual
1.01Navigate Salesforce and explain platform basics including use cases and capabilities.5%-
1.02Create custom objects, custom fields, records, object relationships, and data models.10%-
1.03Import and export data and understand the use cases and methods.9%-
1.04Create custom objects, fields, and records in Salesforce Lightning and explain benefits of Lightning apps and compact pages.10%-
1.05Explain the benefits of using the Salesforce mobile app and the reasons to customize the app.3%-
1.06Translate business requirements and needs into Salesforce Report and Dashboard use cases and build reports.8%-
2.00Manage users and security settings for an organization and create picklist and formula fields. Set up and roll out Salesforce Mobile.24%B2 Understand Conceptual
2.01Create a custom formula field, use the formula editor, create formulas, create roll-up summary fields to calculate values from a set of related records, and create a validation rule.4%-
2.02Create security plans and protocols based on business needs and create, view, and manage users.4%-
2.03Create and manage picklists.3%-
2.04Practice building an application on the Salesforce Platform from start to finish without code.3%-
2.05Use and demonstrate use of Process Builder, Flow Builder, and approval processes.3%-
2.06Learn about and navigate the Salesforce AppExchange.1%-
2.07Understand use cases for, find, and add external services.1%-
2.08Plan and execute Salesforce Mobile app roll outs.1%-
2.09Practice building an application on the Salesforce Platform from start to finish without code.4%-
3.00Manage organizational settings in Salesforce. Use formulas according to best practice for given use cases.21%B2 Understand Conceptual
3.01Know and create each formula type and know use cases and best practices for each.10%-
3.02Enable transaction security and know the benefits of and use cases for transaction security.1%-
3.03Log in to and navigate to several tools in Workbench, query an EventLogFile object using the SOQL query editor and REST Explorer, compare and contrast the SOAP and REST APIs for querying event log files, download an event log file, and identify an application for downloading event log files without writing code.3%-
3.04Build familiarity with Salesforce Connect and create an external data source in a Salesforce org to specify how to connect to an external system.2%-
3.05Translate a company’s business requirements into company settings and make changes at the org level.5%-
4.00Locally determined content to support CRM10%B2 Understand Conceptual