| 1.00 | Understand marketing, marketing functions, marketing mix components (4 P's), marketing strategies and tactics, target market identification, segmentation, the need for marketing research and data, and career opportunities in marketing. | 25% | B2 Understand Conceptual |
| 1.01 | Explain marketing and its importance in a global economy. | 3% | - |
| 1.02 | Describe marketing functions and related activities. | 3% | - |
| 1.03 | Explain employment opportunities in marketing. | 3% | - |
| 1.04 | Explain the concept of marketing strategies. | 4% | - |
| 1.05 | Explain the concept of market and market identification. | 4% | - |
| 1.06 | Describe the need for marketing data. | 8% | - |
| 2.00 | Understand product/service management, branding, product life cycles, new product development, marketing of services, product positioning and the technological, legal, and ethical components of product/service management. | 27% | B2 Understand Conceptual |
| 2.01 | Explain the nature and scope of the product/service management function. | 15% | - |
| 2.02 | Explain the concept of product mix. | 4% | - |
| 2.03 | Identify the impact of product life cycles on marketing decisions. | 5% | - |
| 2.04 | Explain business ethics and describe the use of technology in product/service management. | 3% | - |
| 3.00 | Understand promotion and types of promotion including selling and the technological, legal, and ethical components of promotion. | 30% | B2 Understand Conceptual |
| 3.01 | Explain the role of promotion as a marketing function. | 5% | - |
| 3.02 | Explain the types of promotion. | 5% | - |
| 3.03 | Identify the elements of the promotional mix. | 5% | - |
| 3.04 | Explain the nature and scope of the selling function. | 5% | - |
| 3.05 | Explain the role of customer service as a component of selling relationships. | 5% | - |
| 3.06 | Explain the selling process. | 5% | - |
| 4.00 | Understand pricing and factors affecting pricing decisions including technological, ethical, and legal considerations. | 9% | B2 Understand Conceptual |
| 4.01 | Explain the nature and scope of the pricing function. | 3% | - |
| 4.02 | Describe the role of business ethics and legal considerations in pricing. | 3% | - |
| 4.03 | Explain factors affecting pricing decisions. | 3% | - |
| 5.00 | Understand channels of distribution and supply chain management and the technological, legal, and ethical components of channel management. | 9% | B2 Understand Conceptual |
| 5.01 | Explain the nature of channels of distribution. | 3% | - |
| 5.02 | Explain the nature and scope of channel management. | 3% | - |
| 5.03 | Describe the use of technology in the channel management function. | 3% | - |
