Make business decisions based on a brand's target market.
Use retail math concepts and Microsoft Excel spreadsheets to make informed fashion merchandising decisions.
Demonstrate merchandising strategies to enhance customer engagement.
Design appealing and effective displays for fashion stores.
Standard/Objective Number
Standard/Objective
Course Weight
RBT Designation
1.00
Apply strategies to build durable employability skills through participation in CTSO opportunities.
4%
B3 Apply Conceptual
1.01
Understand the connection between durable employability skills and CTSO opportunities.
1%
B2 Understand Conceptual
1.02
Implement durable employability skills through participation in CTSO competitive events.
3%
B3 Apply Conceptual
2.00
Understand how graphic literacy, workplace documents, and applied mathematics are interconnected to durable employability skills to achieve success in the workplace.
6%
B2 Understand Conceptual
2.01
Understand graphic literacy and its significance in workplace settings.
2%
B2 Understand Conceptual
2.02
Understand skills required to identify and read common workplace documents effectively.
2%
B2 Understand Conceptual
2.03
Understand the connection between applied mathematics and workplace success.
2%
B2 Understand Conceptual
3.00
Apply fashion industry strategies to target consumers and build brand image.
20%
B3 Apply Conceptual
3.01
Understand how a fashion retailer determines their target market.
10%
B2 Understand Conceptual
3.02
Apply the fundamental components of a brand's image.
10%
B3 Apply Conceptual
4.00
Apply the marketing and merchandising components of the fashion industry.
30%
B3 Apply Conceptual
4.01
Apply fashion marketing mix concepts.
15%
B3 Apply Conceptual
4.02
Apply basic merchandising components of the fashion industry.
15%
C3 Apply Procedural
5.00
Apply fashion merchandising and sales strategies in the retail environment.
40%
B3 Apply Conceptual
5.01
Implement the design process in visual merchandising.
10%
B3 Apply Conceptual
5.02
Apply visual merchandising techniques for the retail environment to optimize sales.