NCCTE.2020.MM51.01.00 - Understand marketing, marketing functions, marketing mix components (4 P's), marketing strategies and tactics, target market identification, segmentation, the need for marketing research and data, and career opportunities in marketing.
NCCTE.2020.MM51.02.00 - Understand product/service management, branding, product life cycles, new product development, marketing of services, product positioning and the technological, legal, and ethical components of product/service management.
NCCTE.2020.MM51.02.01 - Explain the nature and scope of the product/service management function.
NCCTE.2020.MM51.02.03 - Identify the impact of product life cycles on marketing decisions
NCCTE.2020.MM51.02.04 - Explain business ethics and describe the use of technology in product/service management.
NCCTE.2020.MM51.03.00 - Understand promotion and types of promotion including selling and the technological, legal, and ethical components of promotion.
NCCTE.2020.MM51.05.00 - Understand channels of distribution and supply chain management and the technological, legal, and ethical components of channel management.