NCCTE.MH31.03.00 - Understand marketing planning and promotion for the sport and event industries.
NCCTE.MH31.03.01 - Select target market appropriate for product/business to obtain the best return on marketing investment. (MP:037), (MP:038)
NCCTE.MH31.03.02 - Understand promotional channels used to communicate with targeted audiences. (PR:177)
NCCTE.MH31.03.03 - Understand the use of an advertisement's components to communicate with targeted audiences. (PR:014)
NCCTE.MH31.03.04 - Understand the use of direct marketing to attract attention and to build brand. (PR:164), (PR:301), (PR:240), (PR:276), (PR:299)
NCCTE.MH31.03.05 - Develop content for use in marketing communications to create interest in product/business/idea. (PR:163), (PR:179), (PR:122) (SUPPLEMENTAL)
NCCTE.MH31.03.06 - Understand the use of direct marketing to attract attention and to build brand. (PR:165)
NCCTE.MH31.03.07 - Develop content for use in marketing communications to create interest in product/business/idea. (PR:362), (PR:166)
NCCTE.MH31.03.08 - Manage media planning and placement to enhance return on marketing investment. (PR:180), (PR:009), (PR:010), (PR:181), (PR:104)