NCCTE.MH31.01.05 - Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer. (SE:188), (SE:209)
NCCTE.MH31.01.06 - Position product/services to acquire desired business image. (PM:141), (PM:139), (PM:140), (PM:142)
NCCTE.MH31.01.07 - Employ sales-promotion activities to inform or remind customers of business/product. (PR:175)
NCCTE.MH31.01.09 - Process the sale to complete the exchange. (SE:461) (SUPPLEMENTAL)
NCCTE.MH31.01.10 - Employ sales-promotion activities to inform or remind customers of business/product. (PR:193), (PR:194)
NCCTE.MH31.02.00 - Understand marketing-information management for the sport and event industries.
NCCTE.MH31.02.01 - Implement organizational skills to improve efficiency and workflow. (OP:142), (OP:102) (SUPPLEMENTAL)
NCCTE.MH31.02.02 - Utilize project-management skills to improve workflow and minimize costs. (OP:001) (SUPPLEMENTAL)
NCCTE.MH31.02.03 - Acquire foundational knowledge of marketing-information management to understand its nature and scope. (IM:245)
NCCTE.MH31.02.04 - Understand data-collection methods to evaluate their appropriateness for the research problem/issue. (IM:246)
NCCTE.MH31.02.05 - Collect secondary marketing data to ensure accuracy and adequacy of information for decision-making. (IM:247), (IM:186), (IM:248)
NCCTE.MH31.02.06 - Understand data-collection methods to evaluate their appropriateness for the research problem/issue. (IM:249)
NCCTE.MH31.03.00 - Understand marketing planning and promotion for the sport and event industries.
NCCTE.MH31.03.01 - Select target market appropriate for product/business to obtain the best return on marketing investment. (MP:037), (MP:038)
NCCTE.MH31.03.02 - Understand promotional channels used to communicate with targeted audiences. (PR:177)
NCCTE.MH31.03.03 - Understand the use of an advertisement's components to communicate with targeted audiences. (PR:014)
NCCTE.MH31.03.04 - Understand the use of direct marketing to attract attention and to build brand. (PR:164), (PR:301), (PR:240), (PR:276), (PR:299)
NCCTE.MH31.03.05 - Develop content for use in marketing communications to create interest in product/business/idea. (PR:163), (PR:179), (PR:122) (SUPPLEMENTAL)
NCCTE.MH31.03.06 - Understand the use of direct marketing to attract attention and to build brand. (PR:165)
NCCTE.MH31.03.07 - Develop content for use in marketing communications to create interest in product/business/idea. (PR:362), (PR:166)
NCCTE.MH31.03.08 - Manage media planning and placement to enhance return on marketing investment. (PR:180), (PR:009), (PR:010), (PR:181), (PR:104)
NCCTE.MH31.04.00 - Understand selling, promotion, product/service management and pricing for the sport and event industries.
NCCTE.MH31.04.01 - Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales. (SE:318)
NCCTE.MH31.04.02 - Employ sales-promotion activities to inform or remind customers of business/product. (PR:192)
NCCTE.MH31.04.03 - Utilize publicity to inform stakeholders of business activities. (PR:057), (PR:182), (PR:183), (PR:184), (PR:185), (PR:186) (SUPPLEMENTAL)
NCCTE.MH31.04.04 - Employ sales-promotion activities to inform or remind customers of business/product. (PR:142), (PR:191)
NCCTE.MH31.04.05 - Position company to acquire desired business image. (PM:144)
NCCTE.MH31.04.06 - Employ sales-promotion activities to inform or remind customers of business/product. (PR:189), (PR:190)
NCCTE.MH31.04.07 - Develop a foundational knowledge of pricing to understand its role in marketing. (PI:047), (PI:048)
NCCTE.MH31.04.08 - Employ sales-promotion activities to inform or remind customers of business/product. (PR:187), (PR:188)
NCCTE.MH31.04.10 - Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales. (SE:316), (SE:317)