2023-2024 Course Information
MM51 Marketing
| Course Number | MM51 |
| Course Title | Marketing |
| Course Description | This course is designed to introduce students to the dynamic processes and activities in marketing. The experience includes students developing an understanding and skills in the areas of distribution, marketing-information management, market planning, pricing, product/service management, promotion, and selling. Students also develop an understanding of marketing functions, applications, and impact on business operations. English language arts, mathematics, and social studies are reinforced. |
| Course Status | Standard |
| Course Type | Adapted |
| POL (Proof of Learning) | PBM (Performance-based Measurement) |
| Credential as POL | N/A |
| Curriculum Date | Summer 2022 |
| Hours of Instruction | 135-150 |
| Recommended Maximum Enrollment | 30 |
| Course Credit | 1 |
| Inherently Honors | No |
| Math Option Credit | No |
| Prerequisite Course(s) | None |
| Career Cluster(s) | Arts, A/V Technology, & Communications (AAVC)Business Management & Administration (BMA)Marketing (MRKT)Science, Technology, Engineering & Mathematics (STEM)Hospitality & Tourism (HOSP) |
| Pathway Level(s) | Adobe Academy (ADAC) - Supplemental TechnicalEntrepreneurship (ENTRE) - Supplemental TechnicalGame Art Design (GAAR) - Supplemental TechnicalMarketing Management (MMGT) - PrerequisiteSales (PRSM) - Supplemental TechnicalTechnology Engineering and Design (TEND) - Supplemental TechnicalTravel and Tourism (TRTO) - Prerequisite |
| Work-based Learning | Apprenticeship Business and Industry Field Trip Cooperative Education Entrepreneurial Experience Internship Job Shadowing Mentorship Pre-apprenticeship School-based Enterprise Service Learning |
| Aligned Credential(s) or Certification(s) | N/A |
| CTSO(s)(Career and Technical Student Organization) | An Association for Marketing Education Students (DECA) Future Business Leaders of America (FBLA) |
| SOC (Standard Occupational Classification) Code(s) | First-Line Supervisors of Non-Retail Sales Workers (41-1012)Transportation, Storage, and Distribution Managers (11-3071) |