Course Information

2025-2026 Academic Year

MH31 Sport and Event Marketing I

Course Number	MH31
Course Title	Sport and Event Marketing I
Course Description	Explore sport and event industries, associated marketing strategies, and branding concepts. Develop an understanding of promotion and marketing data related to sports and events. Weave together the concepts to create a proposal for a unique event. Gain the knowledge and skills for careers in sport and event marketing.
Course Lead Consultant	Felisha Davis felisha.davis@dpi.nc.gov
Course Status	Standard
Course Type	Adapted
POL (Proof of Learning)	PBM (Performance-based Measurement)
Credential as POL	N/A
Curriculum Date	Summer 2023
Hours of Instruction	135-150
Recommended Maximum Enrollment	30
Course Credit	1
Inherently Honors	No
Meets Computer Science (CS) Graduation Requirement	No
Math Option Credit	No
Prerequisites	None
Career Cluster(s)	Hospitality & Tourism (HOSP)
Pathway Level(s)	Hospitality and Tourism Management (HOTM) - Supplemental Technical Sport and Event Marketing (SEMK) - Prerequisite
Aligned Credential(s) or Certification(s)	N/A
CTSO(s) (Career and Technical Student Organization)	An Association for Marketing Education Students (DECA) Future Business Leaders of America (FBLA)
SOC Code(s) (Standard Occupational Classification Code)	First-Line Supervisors of Non-Retail Sales Workers (41-1012) Transportation, Storage, and Distribution Managers (11-3071)

Proof of Learning (POL) Specifications

CTE State Assessment: The post-assessment will be a 100-item multiple choice test administered through the NC Instructional Management System.
Credential: Please work with the specified vendor(s) to coordinate and schedule.
Performance-based Measurement (PBM): Please follow the PBM guidelines set forth in the Performance-based Measurement Guide for the specified course.

Math Option Credit

Refer to the Math Options Charts on the DPI website for more detailed math options information.

Meets Computer Science (CS) Graduation Requirement

Yes: The course meets the Computer Science graduation requirement.
Yes*: The course can be offered in both middle and high school and meets the Computer Science graduation requirement.
No: The course does not meet the Computer Science graduation requirement.

Refer to the DPI website for more detailed Computer Science graduation requirement information.

Career and Technical Student Organizations (CTSO)

Career and Technical Student Organizations (CTSO) are an integral part of this curriculum.
CTSOs incorporate strategies used to teach course content, develop leadership, citizenship, responsibility, and proficiencies related to workplace needs.

Work-based Learning (WBL)

Work-based Learning (WBL) is an integral part of all Career and Technical Education courses in North Carolina to show curricular relevance to industry skills.
Public School Units (PSUs) are encouraged to strategically choose work-based learning strategies in alignment with unique needs, considering factors such as local employment demands, available program offerings, resources, and other pertinent considerations. Contact your local CTE administrator for more information.

WBL Courses with Academic Credit:

CTE Advanced Studies
CTE Cooperative Education
CTE Entrepreneurial Experience
CTE Internship
CTE Pre-apprenticeship
CTE Apprenticeship

WBL Activities without Academic Credit:

Guest speaker
Career fair
Job fair
Transition fair
Field trip (workplace tour)
Job shadowing
Mentoring
Service learning
School-based enterprise
Simulated workplace
Workplace challenge/Industry-sponsored project