Course Standards

2025-2026 Academic Year

MH31 Sport and Event Marketing I

Course Type: Adapted

Standard/Objective Number	Standard/Objective	Course Weight	RBT Designation
1.00	Understand the fundamentals of sport and event industries.	20%	B2 Understand Conceptual
1.01	Understand career opportunities in sport and event marketing.	6%	B2 Understand Conceptual
1.02	Explain the impact of sports and events on communities.	7%	B2 Understand Conceptual
1.03	Understand motivational factors for attending and participating in sports and events.	7%	B2 Understand Conceptual
2.00	Understand sport and event marketing.	20%	B2 Understand Conceptual
2.01	Explain the nature of sport and event marketing.	5%	B2 Understand Conceptual
2.02	Explain the nature of target marketing in sport and event marketing.	5%	B2 Understand Conceptual
2.03	Classify methods of segmenting sport and event markets.	5%	B2 Understand Conceptual
2.04	Identify trends in the sport and event industries.	5%	B2 Understand Conceptual
3.00	Understand the importance of marketing data in sport and event industries.	20%	B2 Understand Conceptual
3.01	Understand the need for sport and event marketing data.	10%	B2 Understand Conceptual
3.02	Explain sources of sport and event marketing data.	10%	B2 Understand Conceptual
4.00	Understand how sport and events are branded.	20%	B2 Understand Conceptual
4.01	Explain elements of the sport and event products.	4%	B2 Understand Conceptual
4.02	Explain the nature of sport and event branding.	4%	B2 Understand Conceptual
4.03	Explain the nature of sponsorship in the sport and event industries.	4%	B2 Understand Conceptual
4.04	Explain the role of endorsements in sport and event marketing.	4%	B2 Understand Conceptual
4.05	Explain the use of licensing in sport and event marketing.	4%	B2 Understand Conceptual
5.00	Understand promotion ideas and media used for sport and events.	20%	B2 Understand Conceptual
5.01	Explain advertising media used in the sport and event industries.	8%	B2 Understand Conceptual
5.02	Identify "out-of-the-box" sales promotion ideas for sports and events.	6%	B2 Understand Conceptual
5.03	Describe the use of digital media in sport and event industries.	6%	B2 Understand Conceptual

Essential standards (highlighted in gray below) are big, powerful ideas that are necessary and essential for students to know to be successful in a course. Essential standards identify the appropriate verb and cognitive process intended for the student to accomplish. Essential standards provide value throughout a student's career, in other courses, and translate to the next level of education or world of work.

Objectives/Indicators (rows not highlighted in gray below) provide another level of detail for each Essential Standard.

Adapted or Adopted Course includes essential standards and, in many cases, specific objectives/indicators aligned with business and industry standards and/or criteria for credentials or certifications. The course standards are designed using the Revised Bloom's Taxonomy (RBT). If the POL is a CTE State Assessment, the course is written at the level of the ESSENTIAL STANDARD and assesses the intended outcome of the sum of its objectives/indicators.

Career and Technical Education conducts all activities and procedures without regard to race, color, creed, national origin, gender, or disability. The responsibility to adhere to safety standards and best professional practices is the duty of the practitioners, teachers, students, and/or others who apply the contents of this document.

This blueprint has been reviewed by business and industry representatives for technical content and appropriateness for the industry.

Column information

Standard/Objective Number: The essential standard is denoted by the digits before the dot; objectives/indicators are indicated by the final 2 digits.
Standard/Objective: Essential standard and specific objective/indicator statements per essential standard. Each essential standard statement or specific objective/indicator begins with an action verb and makes a complete sentence when combined with The learner will be able to... Outcome behavior in each essential standard or objective/indicator statement is denoted by the verb plus its object.
Course Weight: Shows the relative importance of each essential standard or objective/indicator. Course weight is used to help determine the percentage of total class time that is spent on each objective/indicator.
RBT Designation: Classification of outcome behavior in essential standards and indicator statements in Dimensions according to the Revised Bloom's Taxonomy:
Cognitive Process Dimension: 1 Remember, 2 Understand, 3 Apply, 4 Analyze, 5 Evaluate, 6 Create.
Knowledge Dimension: A Factual Knowledge, B Conceptual Knowledge, C Procedural Knowledge.