Course Information

2026-2027 Academic Year

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MM51 Marketing I

Course Code	MM51
Course Title	Marketing I
Course Description	Explore the fundamentals of marketing and how they shape business strategies focusing on the four Ps: Product, Place, Price, and Promotion. Learn how marketing segmentation, branding, and product positioning influence customer buying decisions and behavior. Use marketing concepts to develop a new consumer product, highlighting product development proficiency. Gain the knowledge and skills for careers in marketing.
Cluster Grouping	Connecting and Supporting Success
Career Cluster	Marketing and Sales (MRKS)
Course Lead Consultant	Felisha Davis felisha.davis@dpi.nc.gov
Course Status	Standard
Course Type	Adapted
POL (Proof of Learning)	PBM (Performance-based Measurement)
Credential as POL	N/A
Curriculum Date	Summer 2022
Hours of Instruction	135-150
Recommended Maximum Enrollment	30
Course Credit	1
Inherently Honors	No
Meets Computer Science (CS) Graduation Requirement	No
Math Option Credit	No
Prerequisites	None
Cluster Grouping(s)	Creating and Experiencing Connecting and Supporting Success Building and Moving
Career Cluster(s)	Arts, Entertainment, and Design (ARED) Management and Entrepreneurship (MGTE) Hospitality, Events, and Tourism (HOET) Marketing and Sales (MRKS) Advanced Manufacturing (ADMF)
Pathway Level(s)	Adobe Video Design (AVID) - Supplemental Technical Entrepreneurship (ENTR) - Supplemental Technical Game Art Design (GAAR) - Supplemental Technical Hospitality and Tourism Management (HOTM) - Supplemental Technical Marketing Management (MMGT) - Prerequisite Sales (PRSM) - Supplemental Technical Technology Engineering and Design (TEND) - Supplemental Technical
Aligned Credential(s) or Certification(s)	Adobe Certified Professional - Content Creation and Marketing Using Adobe Express
CTSO(s) (Career and Technical Student Organization)	An Association for Marketing Education Students (DECA) Future Business Leaders of America (FBLA)
SOC Code(s) (Standard Occupational Classification Code)	Advertising and Promotions Managers (11-2011) First-Line Supervisors of Non-Retail Sales Workers (41-1012) Fundraising Managers (11-2033) Marketing Managers (11-2021) Sales Managers (11-2022)

Proof of Learning (POL) Specifications

CTE State Assessment: The post-assessment will be a 100-item multiple choice test administered through the NC Instructional Management System.
Credential: Please work with the specified vendor(s) to coordinate and schedule.
Performance-based Measurement (PBM): Please follow the PBM guidelines set forth in the Performance-based Measurement Guide for the specified course.

Recommended Maximum Enrollment
Indicates the recommended maximum number of students who should be enrolled in a course based on best educational practice.

Meets Computer Science (CS) Graduation Requirement

Yes: The course meets the Computer Science graduation requirement.
Yes*: The course can be offered in both middle and high school and meets the Computer Science graduation requirement.
No: The course does not meet the Computer Science graduation requirement.

Refer to the DPI website for more detailed Computer Science graduation requirement information.

Math Option Credit
Refer to the Math Options Charts on the DPI website for more detailed math options information.

Career and Technical Student Organizations (CTSO)
Career and Technical Student Organizations (CTSO) are an integral part of this curriculum.

CTSOs incorporate strategies used to teach course content, develop leadership, citizenship, responsibility, and proficiencies related to workplace needs.

Work-based Learning (WBL)
Work-based Learning (WBL) is an integral educational strategy within the North Carolina Career and Technical Education (CTE) system. It provides students with real-world work experiences, allowing them to apply academic and technical skills while developing crucial durable employability skills. These experiences occur at employer worksites, coordinated with school-based activities to illustrate the practical relevance of academic learning.

Work-based learning strategies, integral to all CTE career clusters in North Carolina, encompass the four phases of the Career Development Continuum: career awareness, exploration, preparation, and participation as noted in the image below. Learn more at Career Development and Work-based Learning | NC DPI.

WBL Courses with Academic Credit:

CTE Advanced Studies
CTE Cooperative Education
CTE Entrepreneurial Experience
CTE Internship
CTE Pre-apprenticeship
CTE Apprenticeship

WBL Activities without Academic Credit:

Guest speaker
Career fair
Job fair
Transition fair
Field trip (workplace tour)
Job shadowing
Workplace challenge/Industry-sponsored project