Course Information
2026-2027 Academic Year
MM52 Marketing II
| Course Code | MM52 |
| Course Title | Marketing II |
| Course Description | Understand the key components of the marketing mix. Explore the marketing research process, marketing communications, and marketing research data. Apply knowledge to prepare a strategic marketing plan. Gain knowledge and skills for careers in marketing. |
| Cluster Grouping | Connecting and Supporting Success |
| Career Cluster | Marketing and Sales (MRKS) |
| Course Lead Consultant | Felisha Davis felisha.davis@dpi.nc.gov |
| Course Status | Pilot |
| Course Type | Adapted |
| POL (Proof of Learning) | Local |
| Credential as POL | N/A |
| Curriculum Date | Summer 2024 |
| Hours of Instruction | 135-150 |
| Recommended Maximum Enrollment | 25 |
| Course Credit | 1 |
| Inherently Honors | No |
| Meets Computer Science (CS) Graduation Requirement | No |
| Math Option Credit | No |
| Prerequisites | MM51 Marketing I |
| Cluster Grouping(s) | Connecting and Supporting Success |
| Career Cluster(s) | Marketing and Sales (MRKS) |
| Pathway Level(s) | Marketing Management (MMGT) - Concentrator |
| Aligned Credential(s) or Certification(s) | Business of Retail Certified Specialist |
| CTSO(s)(Career and Technical Student Organization) | An Association for Marketing Education Students (DECA) Future Business Leaders of America (FBLA) |
| SOC Code(s)(Standard Occupational Classification Code) | Advertising and Promotions Managers (11-2011)Advertising Sales Agents (41-3011)First-Line Supervisors of Non-Retail Sales Workers (41-1012)Marketing Managers (11-2021)Sales Managers (11-2022) |
