Course Information

2026-2027 Academic Year

DRAFT CMS until August 14, 2026.

MM52 Marketing II

Course NumberMM52
Course TitleMarketing II
Course DescriptionUnderstand the key components of the marketing mix. Explore the marketing research process, marketing communications, and marketing research data. Apply knowledge to prepare a strategic marketing plan. Gain knowledge and skills for careers in marketing.
Cluster GroupingConnecting and Supporting Success
Career ClusterMarketing and Sales (MRKS)
Course Lead ConsultantFelisha Davis
felisha.davis@dpi.nc.gov
Course StatusPilot
Course TypeAdapted
POL (Proof of Learning)Local
Curriculum DateSummer 2024
Hours of Instruction135-150
Recommended Maximum Enrollment25
Course Credit1
Inherently HonorsNo
Meets Computer Science (CS) Graduation RequirementNo
Math Option CreditNo
PrerequisitesMM51 Marketing I
CTSO(s)
(Career and Technical Student Organization)
An Association for Marketing Education Students (DECA)
Future Business Leaders of America (FBLA)