Course Standards

2026-2027 Academic Year

DRAFT CMS until August 14, 2026.
← Back to Future CMS (2026-2027)

MM52 Marketing II

Course Type: Adapted

Standard/Objective NumberStandard/ObjectiveCourse WeightRBT Designation
1.00Understand effective marketing strategies and the components of the marketing model for marketing plans.15%B2 Understand Conceptual
1.01Understand the elements of effective marketing strategies.5%B2 Understand Conceptual
1.02Understand the components of the marketing model.5%B2 Understand Conceptual
1.03Understand the nature of marketing plans.5%B2 Understand Conceptual
2.00Understand marketing research problems and designs to implement marketing research methods.35%B2 Understand Conceptual
2.01Understand the nature of marketing research.5%B2 Understand Conceptual
2.02Understand problems associated with marketing research.5%B2 Understand Conceptual
2.03Compare marketing research designs.5%B2 Understand Conceptual
2.04Understand sources of marketing research data.5%B2 Understand Conceptual
2.05Implement marketing research methods.15%B3 Apply Conceptual
3.00Understand marketing communications.20%B2 Understand Conceptual
3.01Understand the principles of marketing communication.5%B2 Understand Conceptual
3.02Understand the components of the communication mix.5%B2 Understand Conceptual
3.03Apply knowledge to determine appropriate marketing communications objectives and strategies.10%B3 Apply Conceptual
4.00Apply knowledge to prepare a strategic marketing plan.30%B3 Apply Conceptual
4.01Analyze marketing research findings.10%B4 Analyze Conceptual
4.02Apply marketing research findings to determine marketing objectives.5%B3 Apply Conceptual
4.03Apply procedures to plan marketing activities and timelines to achieve goals.10%B3 Apply Conceptual
4.04Implement metrics to measure plan effectiveness.5%B3 Apply Conceptual